Profitability Strategy Elevates All in Touch Cleaning to Over 30% Margin in the USA

The Challenge

In the fiercely competitive U.S. cleaning services market — where profit margins are often razor-thin — All in Touch Cleaning faced the same struggles as many Brazilian-founded companies:

• Underpricing services due to poor market positioning

• High employee turnover and elevated operational costs

• Difficulty standing out in a saturated industry

Despite delivering excellent services, the company operated on slim margins, limiting its ability to grow and scale sustainably.

The Strategy

Partnering with A&F Business Consulting, All in Touch Cleaning embraced a bold transformation centered on profitability and positioning.

Step 1: Financial & Process Analysis

A deep dive into costs and operations revealed opportunities for immediate optimization. From this audit, a value-based pricing model was developed — one that considered not just costs, but customer perception and brand positioning.

Step 2: Operational Optimization

Processes were restructured to reduce waste and boost efficiency. The consulting team introduced industry-specific technologies to monitor time, materials, and job performance with precision.

Step 3: Strategic Niching

Instead of trying to compete with larger providers across every segment, the company pivoted toward high-value niche markets. This allowed them to charge premium prices while delivering personalized, high-quality services.

Step 4: Customer Retention & Revenue Maximization

A customer loyalty program was introduced, along with cross-sell and upsell strategies. The result? Lower client acquisition costs and increased lifetime value per customer.

The Results

✅ Profit margins exceeded 30%, far above industry benchmarks

✅ Customer base expanded without sacrificing quality

✅ Employee turnover dropped significantly, boosting service consistency

✅ Reputation strengthened, with more referrals and recurring clients

✅ Operational efficiency soared, with fewer wasted hours and materials

This transformation was not just financial — it elevated the entire culture and structure of the business.

Key Takeaway

All in Touch Cleaning proves that Brazilian service companies can thrive in the U.S. — not just by competing on price, but by positioning themselves for value, optimizing internal processes, and delivering consistent excellence.

With A&F Business Consulting's guidance, the company went from surviving on thin margins to leading with confidence, clarity, and profitability.

Today, All in Touch Cleaning is a case study in how strategic consulting and operational excellence can redefine what's possible for service-based businesses in even the most competitive markets.