Growth Monitoring Transforms Landscaping Company in the USA

The Challenge

M. Coelho Group., a Brazilian-owned company in the highly competitive U.S. landscaping market, had the technical expertise and specialized service quality to succeed — but lacked the systems to measure its own growth.

Before engaging A&F Business Consulting, the company faced:

• Lack of structured project monitoring

• Difficulty tracking performance and identifying areas for improvement

• Absence of integrated metrics to guide decision-making

Although the services delivered were exceptional, the business growth remained reactive and difficult to scale.

The Strategy

With A&F Business Consulting, M. Coelho implemented a custom growth tracking system tailored to the landscaping and masonry industry.

Step 1: Metrics That Matter

A set of performance indicators was created to monitor:

• Project quality

• Deadlines and timelines

• Customer satisfaction

• Resource usage and cost efficiency

Each project was tracked from conception to delivery with clear, measurable standards.

Step 2: Business-Level Monitoring

Beyond project metrics, A&F designed a system to track company-wide growth — including financial, operational, and market trends. This holistic view enabled smarter decisions, faster responses to challenges, and proactive expansion.

Step 3: Data-Driven Culture

Team members were trained to adopt a culture of performance and metrics. They began to use data not just for reporting, but as a tool to improve delivery, communication, and collaboration — aligning daily work with long-term strategy.

The Results

✅ Increased operational efficiency and reduced project delivery times

✅ More consistent service quality, enhancing the company’s reputation

✅ Expanded service portfolio based on data-driven insights

✅ Greater negotiating power with large-scale clients

✅ Improved team engagement, thanks to transparent performance tracking

The shift to a data-oriented business model empowered M. Coelho to grow sustainably — with clarity, strategy, and professionalism.

💡 Key Takeaway

M. Coelho Landscaping’s journey illustrates how Brazilian companies can leverage monitoring systems to unlock their full potential in the U.S. market. With the support of A&F Business Consulting, the company transformed its management style and began to scale with intention and confidence.

Today, M. Coelho Masonry Landscaping Inc. is recognized not only for its technical excellence but also for its professional management — a key differentiator in a demanding and opportunity-rich industry.